SaaS (Software as a Service) applications is a growing industry, and most businesses now have at least one SaaS application to run their core operations. These applications hold the data about everything that the company offers, whether products or services, the sales history for its customers, and many other things that are often unique to that business.  At the same time, there is a growing expectation for more robust websites that have more relevant and up to date information on them that are in-sync with the data in these SaaS applications.  Increasingly, what only large enterprises were able to do are now being done on websites for smaller companies who are able to do the same thing.

We will have a walk-through of how an integration with a SaaS platform can enhance a website, providing real-time, and up-to-date, data to increase sales and conversion rates while also reducing manual entry into the website.  The deep dive will run through a scenario of how API integrations could be built.  The concepts covered could apply to any open-source website connecting to any SaaS application with an API.