• Structured data has become an important component of search engine optimization (SEO) and placement in search results.
• Schema.org has become the standard vocabulary for providing machines with an understanding of digital data.
• Google now prefers Schema.org data as JSON LD over the older methods of RDFa and microdata. 
• You can use the Schema.org Metatag module to add Schema.org structured data as JSON LD in Drupal and validate it using Google’s tools.

This session will talk about how Schema.org works, how it is organized and how to get the right metadata onto a page. There's a new 8.2 version of the module that has been completely re-architected, and I'll talk a bit about what changed and why.