Event: 
Drupal Camp Chattanooga 2018
Speaker: 
jengadigital
Parent Track: 
Sessions Off the "Drupal Island"
Audience: 
All Attendees

Learn how you can apply your Drupal expertise and exposure to structured data in advanced Search Engine advertising. This session is designed to help you understand how advertising works at an enterprise level and help guide you through the optimization process.

Advanced advertising requires an understanding/familiarity of basic software development tactics to help automate your ad campaign optimizations. My goal is to give you a glimpse into this world, and hopefully, help you understand why those pesky marketers are making those strange requests.