I have been modeling this talk for a couple of years. Each time I have presented the material, it has helped immensly to drive stakeholder conversations away from being centered around Pages to being about content structure we can use.
We'll cover material in increasing phases of complexity beginning with what I consider to be the pre-discovery phase kick-off--a presentation to get a common set of terms on the table and a clear picture of catories of content layout. From there we consider these in smaller and smaller chunks, allowing us to adopt atomic design principles, and discuss the different implementation options.
Product owners, designers, project managers, themers, site builders, and full-stack developers will benefit from this talk.